Scientific journal
European Student Scientific Journal
ISSN 2310-3094

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KEY TRENDS OF RUSSIAN CONSUMER MARKET

Khubulova T.D. 1
1 Federal state educational institution of higher professional education «State University - teaching - research - production - a complex»
Underlying causes of changes in the behavior of consumers in Russia are social media and the Internet. Impact of social media continues to grow, penetrating deeper into the regions gradually online media are becoming more like social networks. One of the trends in social media is the prosperity of guerrilla marketing - low-budget advertising and marketing methods to effectively promote your product or service, attract new customers and increase your profits without investing or not investing much money as one of the main trends of the past year, experts say monitoring and analysis of social media and predicting long-term effects on their basis. In addition there is a tendency greening most segments of the consumer market, especially for the fashion industry.
market
social media
guerrilla marketing
Social network