Scientific journal
European Student Scientific Journal
ISSN 2310-3094
ISSN 2310-3094
FORMATION OF IMAGE IN MARKET CONDITIONS
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Create image of the organization is an important part of its existence. Formation of the company´s image is an art that requires tedious and time-consuming work. From the image can be affected , as well as to manage the emotions of consumers by manipulating their choice , in fact it is a core value in today´s market . The manufacturer shall strive to ensure that the desired image corresponded to the real , as well as the prevailing image of the company meets the requirements of the whole of society and reflect the personality of the organization. Positive image increases the competitiveness of the company, increasing its profits , enhances advertising , as well as creating a corporate culture. This article will review existing types of the company´s image, as well as a detailed analysis of the stages of image formation, the requirements attached to the image, and the structure of the company´s image.
Image of the organization
the structure of the image
the steps of forming image of the organization
elements of image.