Scientific journal
European Student Scientific Journal
ISSN 2310-3094
ISSN 2310-3094
THE COMPLEX OF SPORT MARKETING
168 KB
The models of complex impact on participants of market process on consumers of goods and services are considered in the theory of marketing. 4P is supposed to be a classic model in the canonic aspect. The 6P model (product, price, position, promotion, people and process) is most acceptable to the sport marketing. This model is most optimal and effective and provides the competitive advantages of sport companies and sport goods on the market of sport industry.
the complex of sport marketing
the models of marketing complex
sports product
position and promotion of sports product
staff and process in sport marketing