Scientific journal
European Student Scientific Journal
ISSN 2310-3094
ISSN 2310-3094
SPECIFIC CHARACTER OF SOCIALIZATION MECHANISM IN THE INTERNET ENVIRONMENT
Viktorova E.V. 1
Batkaeva E.R. 1
1 Federal state budget educational institution of higher education «Penza State university»
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The article is devoted to theoretical and empirical analysis of the Mass media mechanisms including the Internet as a social institution. In a modern socio-cultural expansion the Mass media take on the role of institutions of socialization institutes and oppose to the main traditional institutions of socialization such as family and education. The scientific valuations of the Mass media influence on individuals range from positive to negative. On the one hand, the Mass media are considered as a source of the world perception and a condition of social interaction, and, on the other hand, the Mass media are considered as a means of mind control and a tool of social aggression. To obtain primary data on the research problem the focus group method was chosen. Students became the participants. The findings allowed to make a number of conclusions. In most cases, the Internet is associated only with social networks, and other Internet functions and opportunities fade into the background. In the Internet environment the socialization is characterized by entertainment, brightness, psychological comfort and security of communication, making mechanisms of impact on individuals very effective.
Socialization
institutions of socialization
Youth
values
the Mass media
the Internet
mechanisms of impact.