Scientific journal
European Student Scientific Journal
ISSN 2310-3094

E. HALL’S HIGH AND LOW CONTEXT OF CULTURES

Danilova T.V. 1 Stikhalskaya Ya.A. 1
1 National University of Life and Environmental Sciences of Ukraine
Realizing the roots and background of behavior of different cultures’ representatives is extremely important nowadays. Their worldviews, patterns of behavior, communication styles and value orientations vary. Therefore it is necessary to go deeper into different cultures to interact freely with their representatives. This article attempts to analyze the concept of high- and low-context cultures presented by E. Hall.
intercultural communication
culture
high-context culture
low-context culture
communication