Scientific journal
European Student Scientific Journal
ISSN 2310-3094

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THE CONCEPT, CHARACTERISTICS AND MECHANISM OF IMPLEMENTATION OF THE PROCESS OF DIVERSIFICATION OF ACTIVITY OF THE ENTERPRISES OF SPHERE OF TRADE OF AGRICULTURAL MACHINERY

Antoshkina K.Yu. 1
1 Federal state educational institution of higher professional education «State University - teaching - research - production - a complex»
Currently, diversification has become the most common form of concentration of capital. Today, diversification is considered an element of strategic management, which arose due to the satisfied consumer demand and required companies to keep their place in the market by creating them additional benefits. Diversification pushed the effect of mass production of homogeneous products, bringing in the implementation of its strategy of growth through "the effect of diversity".
diversification
"the effect of diversity"
vertical diversification
horizontal diversification.