Scientific journal
European Student Scientific Journal
ISSN 2310-3094
ISSN 2310-3094
THE INTRODUCTION OF ENVIRONMENTAL MARKETING IN REAL ESTATE
Grakhov V.P. 1
Mokhnachev S.A. 2
Kolupaev A.V. 1
1 Izhevsk State technical University named after M.T. Kalashnikov
2 Eastern-European Institute
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The article gives a comparison of commercial success shopping centers with a variety of elaboration of the General concept, including ecological concepts. The importance of environmental marketing and proposed the ways of its development in Russia. The mechanism of implementation of environmental norms in everyday life of Russian society.
This article was prepared in the course of work on the project "Development of the first Russian practical guidance on the implementation of environmental management systems"implemented under the programme of small projects in sphere of environmental protection, financed by the Ministry of environment, food and rural development (Defra) in the UK and implemented by the British Council.
the concept of eco-marketing
environmental sustainability
commercial appeal
need
disposal
resources