Scientific journal
European Student Scientific Journal
ISSN 2310-3094

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PECULIARITIES OF FORMATION OF A NEW ERA OF PRODUCTION IN THE CONDITIONS OF GLOBALIZATION OF THE WORLD ECONOMY

Antoshkina K.Yu. 1
1 Federal state educational institution of higher professional education «State University - teaching - research - production - a complex»
The era of mass consumption and mass production in the past, it was replaced by a new era of personalization in rendering services and selling goods. Modern consumers are not interested in the passive acquisition of what they offer to the company. They require an individual approach and attention to detail, and want to participate in the creation of the final product. This encourages business to a significant change in strategy development and introduction of new technologies, which allows customized product tailored to the needs of each client.
the third industrial revolution
robotization of production process
3D printers
mass customization
a new era of production