Scientific journal
European Student Scientific Journal
ISSN 2310-3094

Personal portfolio

NALYSIS OF THE CURRENT STATE OF THE CONSUMER MARKET IN RUSSIA AND ABROAD

Khubulova T.D. 1
1 Federal state educational institution of higher professional education «State University - teaching - research - production - a complex»
Consumer market - a difficult economic category, which is a key element of the market economy. For a quarter century consumer market grew rapidly. The main drivers of the market of consumer goods are now digital technology, new materials, as well as changing preferences of consumers - the demand for individual goods and personalization in service delivery. From the standpoint of the use of new technologies, the most promising segments of the consumer market are: computer and video games, advertising, fashion industry, film and video, media , radio and television, so their analysis is important to determine the prospects for further development of innovative consumer market.
consumer market
digital technology
new materials
the prospect