Scientific journal
European Student Scientific Journal
ISSN 2310-3094

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NALYSIS OF THE CURRENT STATE OF THE CONSUMER MARKET IN RUSSIA AND ABROAD

Khubulova T.D. 1
1 Federal state educational institution of higher professional education «State University - teaching - research - production - a complex»
Consumer market - a difficult economic category, which is a key element of the market economy. For a quarter century consumer market grew rapidly. The main drivers of the market of consumer goods are now digital technology, new materials, as well as changing preferences of consumers - the demand for individual goods and personalization in service delivery. From the standpoint of the use of new technologies, the most promising segments of the consumer market are: computer and video games, advertising, fashion industry, film and video, media , radio and television, so their analysis is important to determine the prospects for further development of innovative consumer market.
consumer market
digital technology
new materials
the prospect

Библиографическая ссылка

Хубулова Т.Д. АНАЛИЗ СОВРЕМЕННОГО СОСТОЯНИЯ ПОТРЕБИТЕЛЬСКОГО РЫНКА В РОССИИ И ЗА РУБЕЖОМ // European Student Scientific Journal. 2013. № 2. ;
URL: https://sjes.esrae.ru/en/article/view?id=167 (дата обращения: 16.05.2026).