Scientific journal
European Student Scientific Journal
ISSN 2310-3094

INCREASE OF ACCURACY OF RESULTS OF MEASUREMENTS OF LINEAR TRENDS

Shkrabak L.E. 1 Zvereva I.V. 1
1 The Russian state university of trade and economic
In work the actual problem of increase of accuracy of results of measurements of marketing processes is considered. The most widespread way of data collection in marketing is carried out by means of an expert assessment which possesses a big error of measurement. The test method of increase of accuracy of results of measurement of a linear temporary trend is offered. Results of modeling by means of the Mathcad program are given.
models of economic processes
measurement error
marketing
linear trend